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Spam by the Numbers
While a picture may be worth a thousand words, a collection of numbers
can also paint a very revealing picture. This particular collection
of numbers, from the summer of 2003, reveals the depth and breadth of the spam problem at that point and earlier (the
numbers quoted include percentages, ratios, fractions, and amounts (unless
otherwise noted, all dollar amounts quoted are U.S. dollars).
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8,900,000,000
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The amount, in U.S. dollars, that unwanted
commercial email cost U.S. corporations in 2002 (Ferris Research).
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45
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Percentage of all email messages that will be spam in 2003 (Radicati
Group, "Anti-Virus, Anti-Spam and Content Filtering Market Trends,
2003-2007," February, 2003).
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650,000
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Number of messages that a spammer can send every hour from an
inexpensive email server (Detroit Free Press, December, 2002).
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190
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Number of email servers operated by "millionaire spam king" Alan
Ralsky (Detroit Free Press, December, 2002).
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70
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Percentage of all email messages that will be spam by 2007 (based
on the assumption that no significant changes are made to the
way email works-Radicati Group, February, 2003).
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22
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Average number of unwanted emails blocked per AOL account each
day (AOL Web Site, February, 2003).
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70
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Percentage of today's spam that is illegal under one or more
current laws in the United States (according to studies quoted
by the Federal Trade Commission, February, 2003).
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87
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Percentage of U.S. consumers who believe the sale of email and
telemarketing lists without permission is a serious privacy violation
(consisting of 31% of respondents who agreed, and 56% who strongly
agreed-Harris Poll, 2002).
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780,000,000
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Number of spam emails that AOL blocks from member mailboxes every
day (AOL press release, February, 2003).
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2
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Number of times that per employee "email hygiene" spending will
double between 2002 and 2007 (Meta Group, December 2002).
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88
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Percentage of email users in favor of legislation to strengthen
restrictions on spam (according to survey firm Public Opinion
Strategies, February, 2003).
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68
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Percentage of email users who think legislation alone will not
solve the spam problem (Public Opinion Strategies survey cited
above).
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184.1 million
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Worldwide revenues, in U.S. dollars, for email scanning software
in 2001 (International Data Corporation, June 2002).
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662.3 million
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Worldwide revenues, in U.S. dollars, for email scanning software
projected in 2006 (International Data Corporation, June 2002).
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18
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Percentage by which total spam volume is growing every month
(various independent sources analyzed by ePrivacy Group, February,
2003).
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8
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Percentage of all email Messages that are spam, as determined
by Brightmail (December, 2001).
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40
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Percentage of all email Messages that are spam, as determined
by Brightmail, one of the leading spam filtering companies (December,
2002).
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7
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Number of millions of dollars awarded to AOL in a court judgment
against a "spam ring" that targeted AOL members with
junk e-mail touting adult Web sites (December, 2002).
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30 million
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Amount that Arizona Attorney General Janet Napolitano seized
in luxury homes, cars, cash, jewelry, and numerous bank accounts
throughout Arizona from individuals operating a penile enlargement
spam operation (Attorney General's web site, May, 2002).
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9/10
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Number of Americans (out of 10) who use e-mail at work and support
legislation that would require warning labels on sexually explicit
or pornographic spam and establish criminal penalties for spam
that contains misleading information about the identity of the
sender (Public Opinion Strategies, February, 2003).
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100
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Percentage by which spam filtering company Brightmail expects
revenues to increase between 2002 and 2003.
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95
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Percentage of 1,065 IT professionals surveyed by SurfControl
who support new anti-spam legislation.
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74
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Percentage if adult Internet users surveyed in a Harris Poll
who said they favor "making mass spamming illegal" (based
on 2,221 respondents, December, 2002).
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49
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Percentage of Harris Poll respondents who said they considered
spam "very annoying" in Summer of 2000.
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80
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Percentage of Harris Poll respondents who said they considered
spam "very annoying" in Fall of 2002
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2
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Factor by which spam filtering company Brightmail's revenues
increased between 2001 and 2002 (based on public statements by
Brightmail CEO).
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67
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Percentage of U.S. Internet users who feel that a lack of control
over who gets their hands on personal information contributes
to concerns about online privacy (Hanrick Associates, May 2001).
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30
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Percentage of all email that was spam in 2002 according to U.K.
spam filtering company MessageLabs.
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254
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The number of emails consumers get, per week, on average (DoubleClick,
December, 2002).
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2,000,000,000
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The amount, in U.S. dollars, that the Nigerian advance fee, or
419, scam is expected to gross in 2003, according to MessageLabs
(making it that country's second-largest industry).
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90
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Percentage of U.S. email users who cited spam as their primary
concern about email, ahead of: frequency of permission-based email
at 28%, and volume of personal email from friends and colleagues
at 11% (DoubleClick, Beyond Interactive, Greenfield Online, October
2002).
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470
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The amount, in U.K. pounds, that spam costs U.K. businesses per
employee per year in wasted time, according to MessageLabs (over
$750 U.S. dollars).
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434
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The amount, in U.K. pounds, that absenteeism costs U.K. businesses
per employee per year in wasted time, according to Confederation
of British Industry (under $700 U.S. dollars).
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78
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Percentage of U.S. managers who think spam is or will be a major
Problem in 2002 & 2003 (MessageLabs, July 2002)
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50
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Percentage of U.S. consumers who feel ISPs are best positioned
to address spam concerns, versus: Federal government 11%, Commercial
marketers 10%, Consumers 8% (NFO WorldGroup for Return Path and
the Global Name Registry, October 2002)
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50
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Percentage of all email that will be spam by July, 2003 according
to U.K. spam filtering company MessageLabs.
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89
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Percentage of sites on the World Wide Web that collect email
addresses (Progress & Freedom Foundation, March, 2002).
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2,000,000,000
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Estimated annual global revenues generated by pornography spam
in U.K. pounds ($3.2 billion U.S. dollars- Sunday Herald, Oct,
2002).
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2.6
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Forecasted profits for 2006, in billions of U.K. pounds, from
pornographic spam sent to mobile phones ($4.1 billion U.S. dollars-Visiongains,
October, 2002).
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450
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Percentage growth rate of spam during 2002, as measured by spamtraps
at Declude, an email filtering company (list posting, January,
2003).
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25
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Messages per minute blocked by Brightmail spam filters at, a
regional ISP in December, 2001 (Hiwaay.net, the largest ISP in
Alabama).
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225
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Messages per minute blocked by spam filters at Hiwaay.net, a
regional ISP in the U.S. in December, 2002.
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20
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Percentage month-on-month increase in spam blocked at a Hiwaay.net,
a regional ISP in the U.S during 2002.
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71.3
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Percentage of U.S. Internet users Level of Concern Regarding
Online
Privacy, 2000 & 2001 (as a % of respondents) UCLA Center
for Communication Policy, November 2001
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4
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Number of people, out of 100, who don't find spam annoying (Harris
Poll, December, 2002).
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24,500,000,000
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Value of online sales in the U.S. that could be lost in the in
2006 due to a lack of privacy and security enhancements (Jupiter
Media Metrix, June 2002).
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68
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Percentage of Internet users in the U.S. who consider spam an
abuse of privacy (eMarketer, February, 2003).
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52
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Percentage improvement in click-through rate per delivered email
for messages containing a Trusted Sender trust stamp, compared
to same message without a stamp (Field test of messages to 40,000
customers by large consumer company, first quarter, 2003).
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23
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Percentage improvement in open rate for Trusted Sender messages
compared to ordinary messages (Field test cited above).
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61
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Percentage reduction in opt-out rate per delivered email for
Trusted Sender messages (Field test cited above).
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81
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Percentage of survey respondents who said that use of the Trusted
Sender seal would definitely or somewhat increase their ability
to differentiate legitimate Consumer Company email from spam (Field
test cited above).
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79
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Percentage of survey respondents who said that use of the Trusted
Sender seal would definitely or somewhat increase their comfort-level
that emails from Consumer Company are truly from Consumer Company.
(Field test cited above).
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76
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Percentage of survey respondents who said that use of the Trusted
Sender seal would definitely or somewhat increase their level
of trust that Consumer Company respects their communication preferences.
(Field test cited above).
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