The SPAM Rule: There is no SPAM in your email

The number of people and companies who abuse the word SPAM continues to amaze me (that's me speaking as someone who started ringing alarm bells about unsolicited bulk email about ten years ago).

I see everyone from well-meaning hi-tech startups to established email companies talking about avoiding email SPAM. The fact is, email SPAM does not exist. It is email spam. The word SPAM is a trademark of Hormel Foods, used for a meat product that comes in a can (and the SPAM on the can in the special font is a registered trademark).

If you want to be taken seriously talking about spam in email you need to follow the rules: There can be spam in my email inbox but never SPAM and seldom Spam. You can say "Remove Spam From Email" but not "Remove SPAM From Email." The only time the stuff in email is SPAM is when it's hanging with a bunch of other capital letters like SPAM IN MY INBOX.

Are we clear now? I hope so.