Great But Could Be Greater: BRAMMO Enertia Powercycle

[Stop Press: Updated Price Closer to $7,000 after Federal tax credit! Way to go Brammo]

So, it now looks like you can now buy a real electric motorbike, for immediate delivery. This is the BRAMMO Enertia Powercycle. It is described by the maker, BRAMMO, as:

"the perfect commuter vehicle for the environmentally conscious visionary. Classic styling joined with the latest technology!"

I think it does look pretty cool, if you go for the industrial gray seen here, rather than the symbolic green. But I also think BRAMMO is doing several things wrong, starting with a six letter name that is all caps. I mean BMW and GMC yes, but it's Honda, not HONDA. Unfortunately, merely switching to lower-case cannot save the actual product name: Enertia. What is that? A lifeless lump? Something that has run out of gas? I know it's green so maybe they meant e-nurture, like nurturing the environment by going electric. Whatever, that name has got to go. If I was lucky enough to have one of these bikes (and in many ways I do want one of these bikes) I would be scratching the name be off there in a flash. Come to think of it, the Brammo Flash is way better than the BRAMMO Enertia.

But I won't be getting one of these bikes, not at $12,000!!! That's right, that's the cost of this device, apparently set that way to make sure film stars and rich people are the only "environmentally conscious visionaries" seen astride this product. To put this in perspective, you can buy two decent low-emission, gas-powered motorbikes for that. Heck, get a 2009 Honda CRF230M for $4,750 and you can brag about getting 90 miles to the gallon, maybe not as green as an e-bike, but a pretty small footprint nonetheless. Are green bragging rights really worth $7K! Shoot, you could buy the Honda and give the $7K to Greenpeace.

[Note: 70 days after I posted this, the price was cut to $7,995 which means the effective price, after Federal Tax Credit = $7,195, and the Brammo is now a serious contender for commuters and street bikers.]

Nope, this is not the way the world shifts to e-vehicles. I am seriously looking at getting a motorbike to use instead of a car when I make my daily run to the post office (which I make because the post office won't deliver to our house). But even if I won the lottery tomorrow it would be hard to justify paying 2X the going price for decent motorbike just to be seen on a BRAMMO Enertia.
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My Day Job Explained: Marketing Online Marketing Technology

From time to time people ask me what I'm doing these days in terms of day job. Well first of all, I'm not really a "day job" kind of guy. If I work on something, I usually work on it 7x24, or at least 24 times X, where X is most days of the week.

That said, there's usually one job that has most of my time and attention during the day. Right now that job is marketing a new technology. One term for this technology is "post-click marketing." So in effect I am marketing a marketing product. And that means I am, in a very real sense, heavy into marketing. As to what this marketing technology does, I wrote a short article that hopefully explains it:

How Post-Click Marketing Can Make You Money Shared via AddThis

Cobbsblog on YouTube (via Stagecoach not Satellite)

This is a quick post to highlight the video I just uploaded to YouTube. Probably not my finest mixed media effort, it's a quick screencast to demonstrate the fact, oft-mentioned to friends and colleagues, that the $80-per-month HughesNet Satellite Internet service which I get at my house "blocks" access to my blog.

(10/2/2009: Video link updated. For the video, click here.)

In fact, even as I write this, I am being forced to eat a veggie pannini at Stagecoach Coffee in Cooperstown so I can use their free WiFi to get to my blog to post this on my lunch hour. As you can see in the video, accessing my blog via HughesNet  "normally" results in a DNS Lookup Error. However, there is nothing wrong with the blog, as can be demonstrated with DownForEveryone, which I demonstrate in the video.

I have reported this problem to HughesNet but they tell me it must be a problem with my web site or web hosting company. Obviously the problem is NOT with my web site or host. I am pretty sure the problem is HughesNet DNS. I even demonstrated this to HughesNet by running Anonymizer which, as shown in the video, intercepts the HughesNet DNS and makes my blog accessible over the very same HughesNet connection that said "DNS Error."

My speculation that this problem occurs because I am frequently critical of HughesNet, on this and other blogs, is indeed speculation. But you don't have to be ultra-paranoid to think it mighty strange that my HughesNet connection, which can reach Google.com but not Cobbsblog.com, is fishy. It certainly stinks.

It's Official: British Car is Fastest Steam Kettle Ever, Clocking Over 148MPH

For the record: On August 26, Don Wales successfully set a new land speed record for a steam powered car. The British car set the world record for a measured kilometer, achieving an average speed over two runs of 148.308 mph.

The Value of Rural Broadband, from Ars Technica

Great case study, and one more reason why spending stimulus funds on expanding rural broadband is a net positive for America. Just so we are clear:

Better Connectivity = Higher Productivity
Higher Productivity = Greater Net Revenue
Greater Net Revenue = More Taxes Back to Uncle Sam

"'One specific example of the impact that fiber optic network capacity can have on a business is Northwood DNA, Inc. This is a business operating in a very rural area, Becida, MN, that provides DNA sequencing and genotyping services globally. The services they provide require receiving and sending large data files electronically. Prior to the deployment of the fiber optic network, their business was only able to report two to three test results per day. Today, with the benefits of the all fiber optic network, they report over 50 test results per day.'"

From excellent article here: Fiber gets nimble: small telcos weaving fiber web - Ars Technica:

Benefits of Rural Broadband - The Boston Globe

This Boston Globe piece has a nice roundup of benefits that flow from rural broadband:

"Providing broadband to the 43 Western Massachusetts towns that lack it entirely or in part could kickstart the economy of a region that has suffered from the decline of basic industries like paper and electrical equipment. According to federal figures, communities with broadband add a percentage point to their employment growth rate. The state estimates that extending broadband in the western counties will create 1,360 jobs in construction alone and at least 1,680 additional jobs through use of the network.

That figure could prove low. Once broadband is added to the region’s other advantages - a relaxed lifestyle and relatively low living costs - Western Massachusetts hill towns could become a magnet for self-employed consultants, Web designers, and other professionals. High tech startups that might have shunned the region because their employees in outlying towns lacked broadband service for telecommuting might give it a second look."

Broaden access for broadband - The Boston Globe

Otsego County, New York, Hopes for Fiber Optic Loop With Wireless Outreach

Yes! This is exactly what the Obama-Biden plan had in mind: Last week we learned that Otsego County has applied for about $5.89 million in federal stimulus money to build a fiber optic loop around the county, according to The Daily Star.

Carolyn Lewis, the county's economic developer, said she believes "the loop will help bring prosperity to the countryside as firms, large and small, and residents, even on back roads, are able to operate smoothly on the Internet." Citizens of the county are strongly supportive of the project and prepared to pitch in to make it work to everyone's advantage.

(Surprisingly, even in Otsego County, a rural New York county that voted for Obama in the 2008 presidential election, some people don't realize that the "Obama-Biden Plan" placed a priority on rural broadband way before the stimulus package. In fact, it was in the works even before the presidential debates last Fall--attentive viewers will have noted that Obama spoke of the need to bring true broadband service to rural communities during the first debate.)

Support for this project today is bipartisan and pretty much across the board, from schools to hospitals, from companies and colleges to farms and families. According to Lewis, when it is built, the fiber loop would be available to colleges, hospitals, businesses and telecommunications service providers, which would be encouraged to reach the county's most remote areas with wireless devices that tie into the loop. This raises the exciting prospect of farm-wide wireless broadband service, a huge boon to farmers in this important dairy-producing region (New York is America's third largest producer of dairy products).

The county-owned network would be operated by a limited development corporation, a not-for-profit agency made up of members selected by the Otsego County Board of Representatives, according to a memorandum from ECC Technologies of Liverpool, the county's consultant on the project. Within six weeks, the county should have a preliminary indication of how its application was received. An official announcement is scheduled for November 7.

If it goes forward, the project is likely to be a big hit with local residents who for years have been exasperated by costly and unreliable satellite service while unable to get companies like Verizon, AT&T or Time Warner Cable to supply them with affordable Internet connectivity. Many thanks are due to Lewis and the county workers who helped complete the very demanding application, including Marybeth Vargha, the county's GIS coordinator, and County board Chairman James Power.

Actual Speeds on HughesNet Satellite Internet Service

This is just a short post for anyone who is curious about how well HughesNet Satellite Internet service works. I pay $80 a month for HughesNet ProPlus service which is described on the company's web site as follows:

"With the ProPlus plan, connect to the Internet with maximum download speeds of up to 1.6 Mbps, with typical speeds about 800 Kbps to 1000 Kbps during peak times. Upload speeds, which are capable of reaching 250 Kbps, are typically 130 Kbps to 150 Kbps during peak hours."

As you can see from the chart on the left, I do not get anything like that. The highest burst of speed was 679 Kbps up and 68 Kbps down. But that speed is for a fraction of a second, transferring only part of a file. The best average speed over the course of a single file transfer in these tests is 275/67 which is a far cry from the low end of the 800/130 cited by HughesNet. BTW, that chart is a screen shot from a widely tested and trusted speed test program on my iPhone. I have checked it against other tests in other locations. The chart is all the results from my random tests in the last month or so. I have not edited out anything. As you can see, I have never clocked the promised low end of 800/130 let alone the fabled 1600/250. As for the average, what I typically get from this 1600/250 service is 174/52.

These results match those my wife has recorded using Hughes own speed test application. In other words, according to Hughes themselves, we get way worse service than we pay for. One of these days I will make yet another attempt to get Hughes to address this problem. My wife has made numerous calls to them in the past but things have not improved. They have a very cavalier attitude to problem tickets and consistently close them out without actually resolving the problem.

Like many other HughesNet users we hesitate to get too angry with them because they are currently our only option for "high speed" Internet (given that, in our case, fate has us living on a hill in upstate New York, one of the millions of places in this country that phone and cable companies refuse to service adequately). So it's not like we can switch to anything else.

There are many other problems with satellite Internet service, like lack of support for VPN and VoIP, latency times that are worse than dialup, and a daily bandwidth cap of 435 megabytes. We have learned to live with these, but we have not received anything in return. We are not even getting one sixth of the speed we pay for. Hopefully, this information will be helpful for anyone who is thinking about chosing to live beyond the reach of cable or DSL. My advice? Don't do it, not unless your goal is to disconnect from the Internet. Believe me when I say, if the housing market were not so depressed, we'd be looking to move to a place that has cable or DSL and ditch this over-priced dish.

Official Steam Land Speed Record Broken, All Time Record is Next

A pair of regulation runs across a California dessert have resulted in a new official world land speed record for a steam powered vehicle!

The British Speed car exceeded 150mph at one point and averaged a shade under 140mph. In official terms, the record is now 139.843mph. According to the Daily Mail there will be further attempts to try and best the unofficial record of 145mph. Definitely another feather in the cap of British engineering, which also holds the overall world land speed record. And interesting to note the numerous speed-family connections mentioned in the Daily Mail article.

Why Rural Folk Feel 3.6X Angrier About Broadband, TV, and Verizon

Guest Blogger Stephen Cobb writes:

Right now it hurts to watch New York City's Channel 4 NBC news if you live just a few hours outside of New York City in the rural areas that supply the metropolis with its dairy goods and fresh produce. Why?

The NBC 4 New York sports section is sponsored by Verizon FiOS and Verizon FiOS spots are all over the show, advertising an $80 per month deal on high speed Internet, plus television and phone service. That's $80 for all three. What do you have to pay if you live outside the city? $290.

That $290 "deal" is what rural folks must pay to get service that is not even as good as FiOS at $80 or even FiOS at $160. Yet some of the fiber optic cables that make FiOS possible pass right through these rural fields and valleys. Here's how it breaks down in the many areas that phone and cable companies chose to ignore:

$80 for HughesNet satellite Internet
$75 for Verizon land line phone service
$135 for DirecTV satellite TV

Yep, it adds up to $290, about 3.6X what city cousins pay. Bear in mind that the rural dweller's $80 rate for satellite Internet only gets him, if he's very lucky, download speeds of 1.6Mbps and upload rates of maybe 128Kbps, with latency that is much worse than dialup. And daily traffic is capped at 425Mb (in other words, one hi-def movie download or operating system upgrade and you're done for the next 24 hours).

Yet the current 3-way FiOS package from Verizon, which "serves" most of these rural areas of New York state at a much lower grade, gives the subscriber phone service, plus TV service, plus broadband Internet access at 50Mbs upload, 20Mbps download. That is more than 25X what you can get in the country, with a bandwidth cap that is at least 1,000X greater than the cap on satellite. So, Verizon gives city dwellers a level of service that is massively better than what they offer their rural customers, at about a quarter of the cost rural customers have to pay.

If the situation were reverse and it was rural customers getting that deal, surely there would be riots in the streets of the city. No?